What is the term for the process by which information enters memory?

The term for the process by which information enters memory is encoding. This process involves transforming sensory input into a form that can be processed and stored in the brain. Encoding is essential because it sets the stage for how well the information can later be retrieved.

When we perceive information, our brains must convert it into a format that allows for effective storage and future recall. Various encoding strategies, such as semantic encoding (processing the meaning of information) or visual encoding (creating mental images), help enhance memory retention.

The other options relate to different aspects of memory. Retrieval refers to the process of accessing and bringing stored memories into conscious awareness. Storing involves maintaining encoded information over time, while processing encompasses a broader range of cognitive activities, including both encoding and retrieval.