In short-term memory, individuals retain information for up to:

Short-term memory typically allows individuals to retain information for approximately 15 to 30 seconds. This duration is significant because it reflects the limited capacity of short-term memory, where information can be held temporarily for immediate use or processing. It is important to note that without rehearsal or encoding strategies, such as repeating the information or connecting it to existing knowledge, the information may quickly fade or be forgotten. Understanding this time frame is crucial in various contexts, such as studying, learning new information, or recalling tasks, as it underscores the importance of actively engaging with material to enhance retention.

The other options present different time frames that are not aligned with the established understanding of short-term memory limitations. In contrast, the correct answer accurately captures the essence of how long information can be retained in this memory system, revealing the fleeting nature of these memories and the need for effective strategies to enhance recall.